Privacy policy

1. Personal Information We Collect

“Personal information” means any information that identifies or can reasonably be linked to you.

We may collect the following categories of personal information:

Contact Information

• Name
• Billing and shipping address
• Email address
• Phone number

Payment Information

• Payment card details (processed securely via Shopify and payment providers)
• Billing details
• Transaction confirmations

Account Information

• Username and password
• Preferences and saved information

Order & Shopping Activity

• Products viewed (e.g., steering wheels, accessories)
• Cart and wishlist items
• Purchase, return, and exchange history

Customer Support Communications

• Messages, emails, or inquiries you send us

Device & Technical Information

• IP address
• Browser type
• Device identifiers
• Network connection data

Usage Data

• Pages visited
• Time spent on site
• Navigation behavior

2. How We Collect Information

We collect personal information from:

• You directly (when you place an order, create an account, or contact us)
• Automatically (through cookies and tracking technologies when you browse our site)
• Service providers (such as Shopify, payment processors, and analytics tools)
• Third parties or partners (e.g., advertising platforms)

3. How We Use Your Information

We use your personal information for the following purposes:

Order Processing & Fulfillment

• Process and ship orders (e.g., steering wheels and accessories)
• Handle returns, exchanges, and refunds
• Send order confirmations and shipping updates

Customer Experience

• Personalize your shopping experience
• Recommend relevant products
• Save preferences and account settings

Marketing & Advertising

• Send promotional emails and offers
• Display relevant ads based on your activity
• Measure advertising performance

You can opt out of marketing emails at any time using the unsubscribe link.

Security & Fraud Prevention

• Detect and prevent fraudulent transactions
• Secure accounts and payment processing

Customer Support

• Respond to inquiries and provide assistance

Legal Compliance

• Comply with applicable laws and regulations
• Respond to legal requests or enforce policies

4. How We Share Your Information

We may share your information in the following situations:

Service Providers

• Shopify (store platform)
• Payment processors
• Shipping carriers
• Analytics and IT providers

Marketing & Advertising Partners

• To deliver targeted ads and marketing campaigns

Legal Requirements

• To comply with laws, legal processes, or enforce our rights

Business Transfers

• In connection with mergers, acquisitions, or asset sales

We do not sell your personal information for direct monetary gain.

5. Shopify & Third-Party Processing

Our store is powered by Shopify. Your data may be processed by Shopify and its partners to provide services such as:

• Payment processing
• Store functionality
• Fraud detection
• Analytics and performance improvements

Your information may be transferred and stored outside your country, including in the United States.

To learn more, visit: https://privacy.shopify.com/en

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enable website functionality
• Remember your preferences
• Analyze traffic and usage
• Deliver targeted advertisements

You can control cookies through your browser settings.

7. Your Rights

Depending on your location (e.g., California), you may have rights including:

• Access – Request the personal data we hold about you
• Delete – Request deletion of your data
• Correct – Fix inaccurate information
• Portability – Receive a copy of your data
• Opt-Out – Opt out of targeted advertising or data sharing

To exercise your rights, contact us using the details below.

We will not discriminate against you for exercising your rights.

8. Data Retention

We retain your information only as long as necessary to:

• Fulfill orders and provide services
• Comply with legal obligations
• Resolve disputes and enforce agreements

9. Data Security

We implement reasonable security measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

Please avoid sending sensitive information through unsecured channels.

10. Children’s Privacy

Our Services are not intended for individuals under 18. We do not knowingly collect personal information from minors.

If you believe a minor has provided us with information, please contact us to have it removed.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. International Users

Your information may be processed in countries outside your own. Where required, we use appropriate safeguards such as standard contractual clauses.

13. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last updated” date.

14. Contact Us

If you have questions or wish to exercise your rights, contact us: contact@americansteering.com

Our Contact Details:

Email: contact@americansteering.com

Phone: +1 (949) 991-8852

Address: 510 Veneto, Irvine, CA 92614, United States

Support Hours: Monday–Friday, 9:00 AM – 5:00 PM (PST)